Subs Roots
Subs was founded by Lambie brothers Andrew & Justin in 2016. Their story starts way back though, in Kyle, Mid Canterbury, New Zealand in the late 1980s, where they grew up on a farm bordering a beach off of the South West Pacific Ocean coast. Even back then it was clear to them how beaches were being affected by plastic waste, with wave after wave of plastic waste washing ashore with each new tide. Little did they know at that time that this very problem we identified on our local beach back in the late 80's would in fact become a worldwide plastic crisis.
Having been in the footwear industry for 7 years prior to founding Subs, they realised they were in a position where they could use recycled plastic waste instead of virgin plastic in making jandals, and the idea was born to create a product that could sustain the reduction of plastic in our ocean ecosystems, as well as using recycled plastic in their products.
End plastic waste
Subs is a jandal company born in New Zealand, on a mission dedicated to fighting the global plastic crisis and helping to end plastic waste by producing all of the products from recycled materials using circular economy manufacturing practices.
Founded in 2016, Subs is a social enterprise that gives YOU the ability to take action directly against the global plastic pollution crisis, simply by buying a pair of Subs flip-flops, while at the same time enjoying a highly durable and recyclable pair of jandals to wear.
Recycled materials is our business
They proudly uphold the use of recycled materials in all of their products. Plastic that is otherwise bound for landfills is one of the main components of recycled plastic that we currently source for Subs' jandals, totes, satchels & tees, mostly coming from commercial, post-consumer, and industrial plastic waste, plus some that we recover directly from the ocean.
Beach cleans - one pair, one kg pledge
They pledge to pull one kilo (2.20 lb) of marine debris (plastic waste) from global ocean ecosystems for every pair of Subs sold, your pair of recycled material jandals represents the one kg of marine debris that YOU removed directly from the ocean!
Our global impact to date:
198,148 kg (436,842 lb) of marine debris removed from our ocean ecosystems
15,046 kilograms (33,171 lb) of plastic waste recycled into Subs' signature products!
Subs is a New Zealand owned & operated jandal company manufacturing & shipping out of Taiwan globally.
Product features
Soles: Subs' sole formula ensures that you get both durability and comfort. As soon as you start wearing your Subs flip-flops they will quickly mold to your feet, providing you with sturdy, long-lasting comfort. You will have a soft cushion of comfort with every step you take. The tapered footbed guarantees you some extra durability where it's needed most in the heel.
Straps: The flip-flop straps are designed and positioned so that you will not experience any irritation between your toes. The plugs are strong and durable as well, meaning that they will not easily blow out on you.
Performance: Subs flip-flops perform extremely well in wet conditions and off the beaten track situations too. The design on both the top and bottom of the soles allows you to get a great grip on any surface you happen to traverse in your adventures.
